Strategy Implementation: Building an eCommerce Platform

Strategy Implementation: Building an eCommerce Platform

Strategy Implementation: Building an eCommerce Platform In 2014, I led the concept, development, and implementation of a company’s first eCommerce site as part of a new go-to-market strategy. The platform was intended to capture a new demographic for the organization:...
Leading Through Change: Designing Standard Data Operations

Leading Through Change: Designing Standard Data Operations

Leading Through Change: Designing Standard Data Operations In 2019, I was contracted with a for-profit subsidiary to a national non-profit to scale their Marketing Data Operational capacity. As a small but mighty team, the majority of team resources were being spent...