Designing and Implementing an End-to-End Marketing Operations Process In 2019, I worked with a regional-sized retailer as they were going through an organizational transformation initiative to scale their operational capabilities. Prior to my arrival, the company had...
Strategy Implementation: Building an eCommerce Platform In 2014, I led the concept, development, and implementation of a company’s first eCommerce site as part of a new go-to-market strategy. The platform was intended to capture a new demographic for the organization:...
Leading Through Change: Designing Standard Data Operations In 2019, I was contracted with a for-profit subsidiary to a national non-profit to scale their Marketing Data Operational capacity. As a small but mighty team, the majority of team resources were being spent...
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