Piloting an End-to-End Marketing Operations Channel Spend Optimization Process In 2016, I led a cross-departmental initiative to become a more data-driven organization by reallocating Marketing budgets across channels to optimize MROI. My role represented the...
From Analog to Digital: Migrating to Salesforce In 2014, I worked with a sales team for a B2B manufacturer to expand, track, and retain the organization’s customer base. In an effort to improve operational efficiency, I was in charge of implementing the...
Training Project Management Practices: Kanban Methodology In 2015, I was asked to implement a digital Kanban platform for project oversight and performance management of a Marketing Analytics Department of a national retailer. Prior to my onboarding, this department...
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