Designing and Implementing an End-to-End Marketing Operations Process In 2019, I worked with a regional-sized retailer as they were going through an organizational transformation initiative to scale their operational capabilities. Prior to my arrival, the company had...
Piloting an End-to-End Marketing Operations Channel Spend Optimization Process In 2016, I led a cross-departmental initiative to become a more data-driven organization by reallocating Marketing budgets across channels to optimize MROI. My role represented the...
From Analog to Digital: Migrating to Salesforce In 2014, I worked with a sales team for a B2B manufacturer to expand, track, and retain the organization’s customer base. In an effort to improve operational efficiency, I was in charge of implementing the...
Leading Through Change: Designing Standard Data Operations In 2019, I was contracted with a for-profit subsidiary to a national non-profit to scale their Marketing Data Operational capacity. As a small but mighty team, the majority of team resources were being spent...
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